Abstract：With the increasing importance of Internet marketing in business activities, "Online Popular Architecture " will gradually
become the "must do" in the architectural design task book. Whether it can provide a marketing space for architecture to
become " Online popular" is a new challenge for architects which formerly focus their work on the form and function, and
also an important additional need for architectural design in the future. This paper takes Grandma Temple in Yixian Coun-
ty, Hebei Province, as the object of observation, analyzes the unique mechanism of the material environment and the cre-
ative characteristics of media communication copywriting, and then summarizes the basic methods of design, construction,
publicity and promotion of "Popular Architecture" with the purpose of gaining attention.
