Abstract：This article composes the western brand urbanism theories and synthesizes the research on brand companies' influence on
urban space under multiple perspectives including brand landscape, brand city, branding center, and new company town.
Combining the perspectives of brand marketing and urban design, the research on brand urbanism is grouped into three
topics: brand image landscape, brand experience space, and brand city making, which discuss the relationship between
brand and space, space form, and space design suggestions, respectively, to build a framework for brand urbanism research.
