弥异所 112：北京王府井和平菓局

朱文一 / ZHU Wenyi

形式

这里不仅是老北京的记忆场

也是现代北京、当代北京和时尚北京的体验地

和平菓局

生动地展示了一幅百年京城的全景生活画卷

这其实也是百年中国社会图景的一个缩影

满载历史记忆的绿皮火车站牌上清晰地写着

“和平菓局——未来”字样

了解过去，是为了更好地知晓未来

空间

和平菓局中的“ 菓局”

字面意思是点心铺子

也被解读为计划经济时代国营店的意思

因此

和平菓局也被誉为王府井百货商店

这一国营店代表的“ 破局” 之作

自2019 年开业、新冠肺炎后重新开张以来

这里一直是京城爆款的网红打卡地

宏大历史主题接地气的策划

原汁原味的内容

沉浸式的体验方式

使这里热闹非凡

地址

和平菓局位于北京王府井百货大楼地下二层

FORM

This is not only the memory place of old Beijing

but also the experience space of modern Beijing

contemporary Beijing and fashionable Beijing

Hepingguoju Museum vividly displayed a panoramic picture of life in Beijing

for a century

This is actually a microcosm of Chinese social vision for a century

The green color railway station sign full of historical memory

clearly reads "Hepingguoju - Future"

To understand the past is to better understand the future

SPACE

The word "GuoJu" in Hepingguoju literally means a snack bar

and is also interpreted as a state-run store in the planned economy era

Therefore

Hepingguoju is also known as Wangfujing Department Store

an innovative work that represents the state-owned store

Since it opened in 2019 and reopened after COVID-19 this place

has been an Internet Famous Place in Beijing

The spirit of the grand historical theme

the original materials and the immersive experience make this place very lively

LOCATION

Hepingguoju Museum is located on the second basement of 

Wangfujing Department Store, Beijing, China