中文 English
高级检索
 


弥异所118:郑州可口可乐俱乐部

MiYiSuo118: Coca-Cola Club, Zhengzhou, China


高英洲/ GAO Yingzhou


形式

可口可乐是深受大家喜爱的饮品,

也是重视体验的品牌。

整个俱乐部充满红色白色的

可口可乐经典色彩。

图中空间用灯光和镜面

营造出了全方位的红色空间,

而白色可口可乐标识格外亮眼。

该空间剖面采用经典的瓶装轮廓,

可识别性很高。


空间

可口可乐俱乐部

为体验可口可乐品牌文化

提供了场所。

整个俱乐部除了体验空间外,

还包括博物馆、快闪店、

餐厅等互动场所,

售卖和展示可口可乐

及其周边产品,

让可口可乐品牌从味觉内外

刺激消费者和游客。


地址

可口可乐俱乐部位于

河南省郑州市银基动物王国内。




FORM

Coca-Cola is not only a popular beverage,

but also a brand which enjoys 

creating new experience. 

The Coca-Cola club is composed by red and white, 

the classical color of this brand.

The room in the picture create 

a immersive red space 

through light and mirror. 

The white Coca-Cola logo 

is catching in the middle. 

The section of the room imitates 

the countour of classical bottle 

with significant identity.


SPACE

The club provides a place 

to experience the Coca-Cola brand culture. 

In addition to the experience space, 

the club also includes interactive places 

such as museum, pop-up shop and restaurant 

to sell and display Coca-Cola 

and its related products, 

so that the Coca-Cola brand

can stimulate consumers and tourists 

from the perspective other than taste.

  

LOCATION

Coca-Cola club is located 

in Yinji Zoo in Zhengzhou, Henan Province.

 


上、下图图片来源:
新浪微博@梵蘼 https://weibo.com/521563450?refer_?ag=1001030103_&is_hot=1




《城市设计》期刊编辑部    地址:北京市海淀区清华大学建筑学院    邮编:100084    电话:+86 10 62783328    传真:+86 10 62770314    信箱:urbandesign@tsinghua.edu.cn