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弥异所183:长沙“胡来胡有理”主题苹果店

MiYiSuo 183: "Hu Lai Hu You Li" Apple Store, Changsha, China
周怡薇/ ZHOU Yiwei

形式
长沙苹果店借用湖南方言谐音,
提出了“胡来胡有理”的主题标语,
表达出苹果入驻湖南的时机已到。
苹果店主立面的深色背景宛如画板,
其上勾勒出奔腾的彩色线条,
纯白色的苹果商标从背景中浮现出来,十分夺目。
彩色线条的灵感来自长沙的创意精神和探索精神,
苹果借此表达出对各界创意人士的邀请。

空间
苹果店位于IFS 国金中心首层,
其所属的五一广场商圈
是整个长沙商业圈的佼佼者,
坐拥周边25 个地铁站出入口,
无数人流汇聚于此。
苹果店近3 层高的通高立面朝向广场,
巨大的尺度和鲜艳的色彩,
使其成为了城市“广告牌”,
迎接前来打卡拍照的人群。

地址
“胡来胡有理”主题苹果店位于湖南省
长沙市解放西路国金中心一层。


FORM
Changsha Apple Store used the homophony of Hunan dialect 
and put forward the slogan "Hu Lai Hu You Li", 
expressing the time for Apple 
toenter Hunan has come. 
The dark background on the facade of the Apple Store 
is like a drawing board,
with galloping colored lines on it, 
and the pure white Apple logo 
emerges from the background,
which is very eye-catching. 
The colorful lines are inspired 
by the creative and exploration spirit of Changsha, 
and Apple expresses its invitation 
to creative people from all walks of life.

SPACE
The Apple Store is located in the IFS International Financial Center. 
The Wuyi Square business district to which it belongs 
is a commercial leader in the entire city. 
There are 25 subway stations in the surrounding area 
and countless people gather here. 
The Apple Store faces the square 
with a three-storey high elevation.
The huge scale and bright colors 
make it a "billboard" in the city, 
welcoming people who come to check in.

LOCATION
"Hu Lai Hu You Li" Apple Store is located 
in the IFS International Financial Center, 
West Jiefang Road, Changsha, Hunan.


上图图片来源:微博@ 凰家评测 https://m.weibo.cn/2707058873/4674112058299317
下图图片来源:https://www.wongtung.com/cn/projects/changsha-international-finance-square-2/


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