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弥异所236:深圳LV 展览十字路口

MiYiSuo 236: Crossroads of LV Exhibition in Shenzhen, China
周怡薇 / ZHOU Yiwei

形式
LV 展览从日本启程,
于2021 年年末来到深圳。
展览旨在致敬创新精神,
同时向游客们展示过去一个多世纪以来,
LV 品牌与众多艺术家的合作成果。
展览主场馆坐落在深圳湾人才公园的滨水广场,
广告与导视系统则分布在万象城商圈内的街道、地面、建筑立面上,
让人们不自觉地陷入一种“展览节庆”的气氛中,
起到了很好的宣传效果。

空间
LV 英文品牌名称的艺术字体,
被印在了万象城商圈内十字路口的地面上。
这里人流量很大,
且从环绕路口的空中连廊内,
恰好可以俯瞰十字路口地面的全貌,
因此这里不失为一个天然的“广告位”。
广告地面不仅没有阻碍行人通过,
反而激活了十字路口的“中间空地”,
允许人们在此停留、拍照,
使这里具备了“步行城市”所倡导的停驻空间和场所感。

地址
LV 展十字路口位于深圳市南山区万象城商圈内。




FORM
The LV exhibition departed from Japan
and arrived in Shenzhen at the end of 2021. 
The exhibition aims to pay tribute to the spirit of innovation
while showing visitors the work of the LV brand's collaborations 
with artists over the past century.
The main building of the exhibition is located at 
the waterfront square of Shenzhen Bay Talent Park, 
and the advertising and guidance system 
is distributed on the streets, floors and building facades 
of the Wanxiangcheng shopping district, 
which makes people unconsciously fall into the atmosphere 
of "exhibition festival" and has a good publicity effect.

SPACE
LV's brand name was printed on the ground
of the crossroad in the Wanxiangcheng shopping district. 
This is a natural "advertising panel" 
because of the high pedestrian traffic and the fact that
the sky corridor surrounding the crossroad overlooks the floor. 
Instead of obstructing pedestrian passage, 
the advertising floor activates the "middle vacancy" of the intersection, 
allowing people to stop and take photos, 
giving it the sense of place advocated by the "Walkable City".

LOCATION
Crossroads of LV Exhibition is located in the Wangxiangcheng shopping district 
in Nanshan District, Shenzhen, China.



上图和下图图片来源:魏仲哲,拍摄于2021年11月27日


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