A study on Friedrich Von Borries' Theory of Nike Urbanism
GAO Yingzhou, ZHU Wenyi
Abstract：The article reviews the study of Friedrich von Borries, with the suppliment of new Nike ptactices, to introduce the Nike
Urbanism in a new perspective. This study proposes three connections of Nike marketing and urban space, the youth
life and Nike activity experience, the brand space and Nike visual publicity as well as the city health and Nike corporate
responsibility. Through this, the article explores the multifacet effects of brand marketing on urban space.
